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What Is TikTok Marketing: An Begginners Guide

in the same clause… right?

You wouldn’t be alone if you’re scratching your head and wondering what rock you were hiding under when TikTok emerged as a serious business platform.

In just a few short months, TikTok advertising has gone from being completely unnecessary to an absolute must for companies. We all hate the idea of falling behind, but few relish the prospect of having to start over on a different system. In contrast, it is truly terrifying.

Have no fear, for Emily has arrived. If you’re a social media marketer who feels a little lost when it comes to TikTok, I’ll show you the ropes.

Okay, here we go.

Define TikTok

TikTok is an aspirational social media platform for sharing videos:

The video-sharing app TikTok encourages its users to express themselves creatively and share their passion with the world.

Although nearly half of its users are under the age of 24, the app has expanded its user base to include those in their late teens and early twenties. In August of 2018, TikTok and the app merged and were released to the public around the world. After only 2 years on the market, TikTok hit 1 billion users in August of 2020.

As a result, I believe we can agree there is commercial potential. But where do I even begin?

First, let’s cover the fundamentals

What should I do first on TikTok?

At the outset, the most important things. Establishing a TikTok account is a prerequisite to promoting your business on the platform. Pretty basic, but if you’ve never used the site before, here’s a quick tutorial to get you up and running.

Initiating Your Account Setup

Get started with TikTok by installing the app on your mobile device and selecting the Sign up option.

TikTok accounts can be created with a phone number, an email address, a Facebook account, a Google account, or a Twitter handle, so choose carefully which profiles you want to be linked to your TikTok account.
To complete your biography, click here.

When you first visit your TikTok profile page, you’ll be asked to make a video. However, before you go and start uploading TikToks to the internet, there are a few things you should know.

For instance, you can begin by completing your bio. You probably already know that the Instagram bio is where new visitors to your page will learn about you or your company. If you want to keep your bio short and sweet, TikTok makes it easy by capping the character count at 80.

Upgrading to the Business (Pro) Plan

You can upgrade to a Pro account by selecting the option from the menu that appears when you click the three dots in the upper right corner of your profile page (the one labelled Settings and Privacy).

Many other options can be changed in the Settings and Privacy menu, but for now we’ll just concentrate on making the Business account.

Once you’ve done that, tap the button labelled “Switch to pro Account” to proceed.
Following that, you’ll be presented with two account tiers: Creator and Business.

Techniques for making videos for the TikTok app

The guide has finally reached the difficult section. The most crucial aspect of your TikTok marketing strategy is, of course, making interesting videos to share. If you do this correctly, you will quickly attract visitors and grow a dedicated following. If you get this wrong, you might as well not exist on the subway.

Step 1: Learn from your rivals by snooping on their profiles.

Take some time to research who else is using the TikTok app and make a list of them. Find a few TikTok accounts that are posting relevant content and use those as a starting point for your own creative endeavours.

Researching popular hashtags is the next step.

Keep an eye on the hashtags used in rival businesses’ TikTok posts. If you want to be taken seriously, you should also be using these tags, as they are the ones they use to refer to their content on the platform. Once again, any motivation is welcome!

After deciding on a set of hashtags to use for your content, you can observe how they are being employed by other TikTok accounts.

Step 3: Evaluate and improve upon your progress

If you want to be successful on TikTok, you must use a tool like Iconosquare to track your progress, monitor industry trends, and gain insight into your audience’s habits.

The native analytics available on social media platforms are limited, but third-party apps provide access to a wider variety of data in an easier-to-digest format.

Phase 4: Have a good time!

The most crucial advice in this entire guide is the last one: relax and have fun on TikTok; it’s the only way to make it.

Users of the video sharing platform TikTok are savvy consumers who know what they like and don’t like. Your viewers will quickly lose interest in your content if they get the impression that it isn’t authentic TikTok.


Well, there you have it! A full-fledged introduction to advertising on TikTok.

Don’t be afraid to experiment with different combinations of these strategies to find what works best for you and your team. Keep tabs on how you’re doing.

If you want to be successful on TikTok, you must use any tool to track your progress, monitor industry trends, and gain insight into your audience’s habits.