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The Best TikTok Advertising Strategies For Small Businesses

TikTok is the booming social media network leading new celebrities to fame. In the limelight of this fact, brands can use TikTok as an advertising platform to enhance their brand and get perfect TikTok influencer marketing ad campaigns. TikTok ads are showing outstanding outcomes. Suppose it’s sending the free product in the belief of a review or beginning a trending dance challenge or hashtags. It is a more remarkable space to introduce and involve your target audience demographics. 

Types of Ads on TikTok:

While using TikTok for online business marketing, there are various options to pick/. You can choose your TikTok brand’s advertising format, ideally. 

Pre-roll ads: TikTok video plays once users enter into the TikTok application.

In-feed ads: These videos appeared as users scrolled in their TikTok page feed.

Hashtag Challenges: TikTok’s promoted videos help to motivate user-generated content using customized hashtags.

Branded effects: Like Snapchat and Instagram filters, the TikTok content creators can use a customized filter to apply for the videos that feature the brand’s specific information. 

Below are examples of the ideal TikTok ads to gain more TikTok likes for your account. 

Ideal Types Of TikTok Ads:

  1. Chipotle:

Today, we’re working with the vital hashtags using several successful methods on TikTok ads, by many types. They have succeeded with David Dobrik and the hashtags of ChipotleLidFlip challenges and surpassed with an enabled over the #GuacDance, both sharing trending hashtags!

Taking on TikTok’s dance sensation, the latter featuring Loren Gray, and Brent Rivera gathered 532,388,592 views for at least 24,714 posts. Anyways, the ad campaigns got 250K user-generated content(UGC) video submission, and 430 million videos began during the sixth-day time. 

Moreover, Chipotle challenged their followers to dance for free guac to record sales by making TikTok views into long-time followers. 

Chipotle’s annual #Boorito Halloween provides decreased prices for audiences ordered in a spooky outfit with the same success rate. So, when you make engaging challenges with call-to-action you will gain more TikTik likes and receive a loyal audience on your TikTok profile. Also, you can buy TikTok likes instantly to your videos, which helps to receive more engagement and become popular on the platform faster. 

Where users published a video displaying their Halloween dressing transformations and added customized sound effects that Chipotle made for the ad campaigns. The ad campaigns enabled influencers Zach King, Jiffpom, and Brittany Broski. 

Moreover, the hashtags Boorito tags gave 3.6 billion views with the support of these viral influencers. Here, Broski’s advertising promotion succeeded at 160K likes on the TikTok ads. 

  1. Sony Pictures:

Sony Pictures collaborated with the strength of TikTok to advertise its new thriller Escape Room. The ad campaign focussed international followers with an event in Madrid inviting 38 influencers and content makers from over 20 different countries to shoot their experiences, trying to solve their puzzles that unlocked escape rooms depending on those shown in the movie. 

More than 75 parts of the content were shared with their TikTok fans. Thus, the TikTok content creators took part in a more extensive garbageman hunt to Madrid’s famous landmarks and added the Magic, comic actor Karol Konk and cosmetic specialist and body artisan Vicky Banham.

  1. Charlie’s Angels:

Another entertaining brand of identifying TikTok ads’ influencers to gain more likes is Charlie’s Angels, restarted with an ad campaign targeted around the movie soundtrack song Don’t Call Me Angel. It enabled over 15 TikTok influencers on the platform, where they posted videos of dancing, lip-syncing, and dancing for the hit song. Among these were Lauren Godwin, Zoe Laverne, and Rebecca Zamora, which gained over 4.2B views and 129.2K UGC (user-generated content) video posts using the movie’s feature songs. 

  1. Kool-Aid:

Kraft Heinz’s initially launched Kool-Aid, its famous TikTok ad campaigns with hashtag challenges and the possibility to acquire $10K. TikTok themed with the holiday trends, where TikTokers were motivated to post videos of themselves enjoying the holiday time with the hashtags #OhYearChristmas.

Moreover, these TikTok ads consist of three videos, featuring rapper Lil Jon and the Kool-Aid Man to its official accounts. The target market of these TikTok ads was the younger followers the platform provides to.

Published inTikTok
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