There are, as the old adage goes, numerous approaches to any given problem. It’s the same with TikTok advertising. Brands and companies of all sizes have been raving about the incredible success they have had on TikTok, the fastest growing social media network in the world. In the year 2020, the waters of online marketing can be murky and difficult to navigate. Especially on a novel service like TikTok, where there is less precedent to draw upon. In the short term, brands that invest in TikTok advertising may find that their efforts have been wasted. When it comes to user-resonating content creation and campaign evaluation, many brands fall short.
Because of its viral nature and the high quality of its user-generated content, TikTok is an ideal medium for businesses to rapidly and easily expand their customer bases. With over 1 billion active users each month, there is a massive market to tap into. The For You feeds of TikTok users are more likely to feature advertisements from companies that produce new and interesting content, thanks to the platform’s algorithm.
However, great power comes with grave responsibilities. Your company’s TikTok advertising strategy should be well thought out. You need to be completely familiar with the system. You need to be aware of what types of content are successful. In addition, you need to be ready to put in effort and money to make professional-grade commercials.
To begin, let’s define TikTok advertising agencies.
What Role Do TikTok Agencies Play?
Functions of a TikTok Advertising Agency
To put it simply, a TikTok advertising agency is a business that plans and carries out TikTok marketing campaigns. These firms know the platform inside and out and can turn viewers into paying customers or app installers with the right content. Furthermore, they have access to extensive resources and tools that businesses may lack. They can help you come up with new strategies, collaborate with creators to make engaging content, and expertly manage your campaigns, from organic creator posting to TikTok ad management.
Conquering the TikTok Algorithm
The best TikTok marketing firms will also have a deep familiarity with the app’s underlying algorithm. This guarantees that they will know how to properly warm up the algorithm to ensure your content is not wasted and how to get it in front of the right people. Whether your objectives are increased brand recognition, more qualified leads, or higher conversion rates, they will employ their expertise in TikTok marketing to get you there.
Experience and a Proven Record of Success
Moreover, advertising agencies that focus on TikTok have a history of success. They have experience working with many different companies and brands, and they understand what it takes to make effective marketing campaigns. Working with a firm removes the guesswork from TikTok advertising. You now have someone to help you navigate the TikTok maze. You can count on them to give your campaigns a boost while protecting your financial investment.
I need to know more about the top TikTok advertising agencies.
However, not every advertising agency that caters to TikTok is of the same quality.
New agencies constantly appear, all promising the world but rarely delivering on their promises. While many TikTok marketing agencies have yet to fully master the platform, many offer it as an additional service nonetheless.
Research potential partners thoroughly to find a trustworthy TikTok advertising agency to work with.
Is It Worth It to Put Ads on TikTok?
Almost everyone agrees that social media is a highly effective promotional medium. The ways in which we share information and build relationships with one another have been revolutionised by social media. Advertising on traditional media like television, radio, and print is becoming increasingly ineffective. However, TikTok is not the only video-sharing website available today.
The engagement rates per post on TikTok are the highest of any social media platform
Facebook and YouTube each claim over 3 billion monthly active users, but how engaged are those users? They aren’t nearly as invested as TikTok users, to put it bluntly. Micro-influencers on YouTube typically have an engagement rate of only 1.63%. As an alternative, TikTok micro-influencers claim an average engagement rate of 17.96%. When it comes to mega-influencers, the same trends emerge across the various platforms.
Two, TikTok has a large population of very active users
Monthly active user (MUA) comparisons between social media sites can be misleading. When compared to other social media giants, TikTok may have a slightly lower number of MUAs, but the sheer amount of time its users spend on the app overwhelms the competition. Users of the app TikTok spend an astounding 1.5 hours per day using the app.
3. TikTok users are more receptive to advertisements
Kantar, a data analytics firm, recently conducted a comprehensive study of social media advertising and found some intriguing patterns. TikTok users were found to be significantly more receptive to advertising than users of other social media platforms. TikTok ads had the highest percentage of respondents (72%) who said they were inspired compared to any other platform.
In search of a TikTok Advertising Alliance? We’re Set to Go.
House of Marketers is home to a group of seasoned TikTok experts who know what it takes to make effective advertising campaigns. Working together, we will determine your business’s objectives and identify your ideal customers. From there, we’ll create a unique plan to launch your brand into the TikTok stratosphere.
What sets us apart from competing TikTok marketing firms? Since our co-founder was an early employee at TikTok, we know the platform inside and out.