Instagram is no more a platform for just sharing pretty pictures and videos. From promoting to advertising, Instagram helps to offer expert advice, build relationships with your audience, or run competitions. Therefore, Instagram has become an essential platform for businesses to grow their brand and get customers online. As a small business, create compelling content to boost your brand visibility, grow your audience and increase your ROI.
Sharing attractive and high-quality videos helps you catch your potential audience’s eye. But creating great content is the key to boost video engagement and reach a large audience on Instagram. In this post, I’ll share five engaging video ideas to grow your followers, drive traffic to your website and keep the audience engaged in your business.
Idea 1: Take Followers Behind The Scene
People always love behind the scene videos because it makes them feel connected with your business. Sharing behind the scene videos creates more transparency and enhances trustworthiness to your potential audiences. Moreover, you don’t need to polish your videos to look attractive. Just keep it as it is to increase your brand awareness.
Take a short video while making your products, packing it, or any activity related to your business. As a small business, it is necessary to share scenes behind the screen to improve your brand’s awareness among a wider audience and business competitors.
Idea 2: Share Trending Reels
Going along with the trend and posting popular content on Instagram is a quick way to attract more followers and gain video engagement. You can use the music in the trending reel to your video or do a challenge to boost your video visibility and reach among your target audience.
If you want to receive plenty of video engagement and make your content shown to new users, it is best to buy views for Instagram reels videos to stay popular on the platform. So, create more trending reels to attract new audiences and improve your business exposure and reach.
Idea 3: Repost User Generated Content
Find videos by your customers with your products or services and reshare them to your Instagram feed to boost your brand awareness and visibility. Sharing user-generated content is an excellent way to show your content to new audiences and engage them with your follower’s community.
Reposting user-generated content encourages more audiences to create UGC with your products or services. As a result, it increases sales, drives website traffic, and improves your business ROI.
Idea 4: Post Contest or Giveaways
Contests and giveaways are excellent and fun ways to expand your business reach and attract a new audience to your Instagram profile. Create a catchy eye post with text briefly explaining the contest’s rules or giveaways.
A giveaway is a contest where you can ask your audience to tag people in the comments and pick the winner randomly. Additionally, share the photo of the prize you are planning to give to win an audience. Posting giveaways is a simple technique to improve your brand reach and boost potential audience. Post a tempting giveaway and encourage your followers to engage with it.
Idea 5: Share Tips And Tricks
Create a post that tells short tips to use your products or services and increase your brand awareness with your target audience. Additionally, you can share how-to tutorial videos to explain a feature of your brand and encourage your audience to buy your products.
Also, you can use IGTV’s long-form video feature to share webinars and live interviews to build trust with your potential audience. Use “question stickers” in your Instagram story and select the common question about your business to upload a new video answering those questions to boost user engagement.
Growing your audience and increasing your video engagement is important to build a successful Instagram marketing strategy. As a small business, you need to try different video content ideas for your business and see which performs best to strengthen your video content strategy on Instagram and increase your ROI.