Press "Enter" to skip to content

Instagram Marketing Strategies For Your Brand

Instagram (and other social media sites) are undeniably potent arenas for companies and products. This inexpensive method of promotion allows firms to broaden their consumer base, foster customer loyalty, and turn followers into buyers.

Instagram, meanwhile, is busier than ever. With more than a billion people using Instagram every month, it’s more difficult than ever to be seen.

What is the best way to gain followers naturally on Instagram?

Basically, if you want to increase your Instagram following without breaking the bank, you should employ an organic growth method. Increasing your business’s Instagram following without spending any money on ads is an example of “organic” (or “free”) marketing.

Organic growth takes time, in contrast to the short-term gains promised by paid promotion on Instagram or by third-party applications. It requires consistently making time to interact with current fans, promote your account to new users, and craft posts that will increase your brand’s organic reach on Instagram.

The upsides of natural Instagram expansion

It’s a valid concern, especially in light of the effort required to build a sizable following on Instagram through organic means. Instagram bots, third-party applications, and other sites where you can buy followers are just a few of the many “quick fixes” and ways to game the system that have been discussed.

There are a number of downsides to these strategies, despite the fact that they provide instant pleasure and a rapid increase in your number of followers.

5 methods to increase your Instagram followers organically

If you want to increase your Instagram following, increase your engagement, and convert more visitors into buyers, you need to use some strategies. Read on to learn 8 tried and true methods to increase your Instagram followers naturally.

Make your Instagram profile as searchable as possible

Increasing your visibility on Instagram’s Explore tab is a great approach to attract new followers without paying for any of Instagram’s paid promotion features. And one of the most important ways to get there is to make your Instagram profile as searchable as possible.

If you want your business to take advantage of the 200 million Instagram users that visit business accounts every day, your Instagram business account must adhere to the rules of social SEO.

Maximize the exposure of your Instagram posts

However, if you want to get the most attention, you need to do more than just improve your Instagram profile. In order to increase the visibility of your content on Instagram, you should utilise SEO best practises in every single post you make (from videos to carousels).

A variety of Instagram’s platform features and advertising capabilities may be used inside individual posts to raise the profile of the content they promote. Among these are:

You may increase your post’s visibility for businesses with brick-and-mortar storefronts or who serve customers in a certain region by using location tags. Make sure to employ a wide range of suburbs and cities, all of which should have some connection to your business and the content you offer on Instagram.
Instagram users may increase their reach to new, engaged audiences by tagging influential users in their posts. When you utilise Instagram’s tagged accounts function, you may increase the number of people who see your posts by tagging an influencer, a linked brand, or a collaborator.

Label your content using hashtags

Hashtags, as we’ve discussed, are a potent tool for increasing your content’s discoverability on Instagram.

You may target the proper audience on Instagram (without spending money on social media advertising) by using these trending search phrases to help new people discover your company organically.

The most effective method for discovering trending hashtags pertinent to your company on Instagram is to:

Examine the hashtags your immediate rivals are using, and compile a list of hashtags that are popular and relevant to your business; this will give you a leg up on the competition.
Find hashtags used by others in your field by considering the popularity of terms associated with your business, industry, or items and services offered. You can find the best combination of popular and relevant hashtags for your brand by looking at how often they’ve been used on Instagram.

Schedule your Instagram posts for optimal viewing

There are a number of good reasons for your company to schedule Instagram posts for the times when its genuine followers are most likely to be online. The more interaction your posts have during the first hour or so, the more relevant the Instagram algorithm will consider them.

The reach of your Instagram posts may be improved by posting at optimal times. The goal is to get more use out of every piece of material you plan to publish.

The best rule of thumb is to look at your own Instagram statistics to determine when your audience is most active, however there are many differing viewpoints on this topic.

IGTV, Stories, and Reels are all powerful content types that you should take use of

The days of posting merely still photos or short videos to the Instagram feed are over. Instagram has recently added many experimental interactive content forms for marketers and creators to experiment with.

Instagram encourages its users to experiment with the new features of the site, and it plans to promote commercial accounts that employ the features in novel ways.

Here’s a rundown of some of the best places to share content as part of an organic Instagram expansion plan.