Keeping up with Google’s constantly evolving page ranking algorithms can feel like trying to capture fog. Every time you believe you know what our search engine masters want, they ask a different question.
Fortunately, there are a few tried-and-true methods that will always help you improve your SEO and Google quality score. The most important of these are connections from credible sources.
You can compare connections to recommendations on LinkedIn for SEO purposes. If a reputable website endorses yours, Google will give you a little of that site’s excellent reputation. This helps Google see your material as useful, informative, authoritative, and trustworthy (EAT), which improves your ranking.
However, the question remains as to how a website can acquire such inbound connections. Link farms and spammy practises like stuffing dummy sites are black hat SEO 101 that will hurt your site’s image in the long run.
Instead, implement these methods that have been proven effective by the SEO specialists here at Vindicta Digital in getting connections to their own sites.
To begin attracting hyperlinks, you must first become familiar with the available options. One simple strategy is to mimic what successful rivals are doing while improving upon it in some manner.
Identify dead connections and replace them
Find famous websites that have broken links, and offer to replace them with links to your content. Locate a relevant website and search for any 404 connections. Using a programme like Dead Link Checker can help simplify this process.
After finding a popular resource with broken links, reach out to the webmaster and let them know about the content you have available to substitute the broken link. You get backlinks with little to no work on your part, and the initial site stops sending people to dead links.
You can rise to the summit via guest blogging
Promoting your company through guest blogging and pieces on industry leaders’ websites is an effective strategy. This may not result in inbound connections per se, but it can increase exposure for your site and encourage more engagement on social media. This increase in popularity and traffic will lead to an increase in inbound connections.
Searching “write for us” plus your chosen keyword on Google will return numerous authoritative websites that accept guest articles. Keep in mind that these must be popular, high-authority websites.
Do not be hesitant to promote yourself
Today, the motto of life is “don’t ask, don’t get.” While it’s nice to think that your site’s superior quality will naturally draw visitors, the reality is that you’ll probably need to do some self-promotion in today’s competitive online environment.
Get in touch with major online publications, especially those that compile business news on a regular basis. Get in touch with them and explain why you think your piece would appeal to their readership.
Interview your way to a name as an industry authority
Promoting your website to a wider audience can help you gain valuable inbound connections. We’ve established that users are interested in linking to sites that pass Google’s EAT test. Do whatever it takes to get that kind of image, and interviews are the quickest route there. The more frequently people see or hear your brand mentioned online, the more likely they are to connect to you.
Accept leaders as allies
No matter how well-known you become in the business world, you will never be the only credible source on any given topic. Maintain contact with major online opinion leaders such as bloggers and media.
Write a brief but compelling proposal that convinces them linking back to your site is a good idea. You want as much buzz as possible surrounding your website.
Make use of graphs and pie plots
In today’s information-heavy world, infographics are a common means of communication. Charts and graphs are especially easy to disseminate because the human brain processes visual data more quickly than words.
Put your chart out there for everyone to see once you’ve perfected it. In this case, a directory may prove useful. Don’t forget to send out pitches for your infographics to publications that do not already publish comparable data.
Don’t try to pressure people into linking to you. In order to get results, it’s better to ask for opinions than to demand recognition and ownership. Sites would rather not be seen as link farms and would rather believe they are uncovering undiscovered talent and giving value to their users.
Use Internal link
Backlinks can come from within a site as well. Use internal links and cross-promotion to boost interest in all of your articles. This will improve the customer experience and encourage repeat visits. Simply focus on making sure your link texts and microcopy are pertinent to your users’ goals.
Give to others
Investing in business backlinks is like throwing money away. This is something Google discourages. Your site will be severely punished in the next algorithm change if they catch you.
Giving to charity is a whole other ballgame. You should pull out your virtual wallet if you discover a website that accepts contributions. You’ll be required to submit your URL when making a contribution. And just like that, you now have a connection from a reputable source.
Remember that you should only give money to organisations that specifically request it. Your page rank will not improve if you offer to trade backlinks for a brown envelope full of used currency. The reverse is true, in fact.
As you can see, there are a plethora of fantastic options for acquiring hyperlinks. If you put the advice in this piece to use, you should have great luck constructing backlinks.