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Month: August 2021

How To Focus Your Marketing Strategy In Par with Your Target Audience

Understanding your Instagram audience will help you optimize your marketing strategy for maximum results. To be successful, you need to understand your target audience’s demographics. Using Instagram’s insights tools can assist in optimizing your posts and aligning them with your target audience to boost engagement. Also, you can buy Instagram likes monthly to supercharge engagement and acquire a potential audience. This post explains why it’s critical to understand your Instagram audience and how to use it effectively.

A user’s Instagram audience is simply the individuals who follow your account, and Instagram Insights is a free analytics tool available through the App Store.

Find target audience

If your business has established target buyer personas, there is a good chance that you already have them. In the absence of such information, it can be helpful to build a profile of the ideal customer your products or services are designed to be targeted to on Instagram. If you are looking to market your business on Instagram, it is necessary to evaluate their characteristics and pay attention to the specific traits.

Nevertheless, demographic characteristics such as income and gender should be considered, as should the problems your business can solve that stand in the way of conversion. It is crucial to develop a clear idea of the type of person you intend to attract on Instagram to compare it to the audience you are currently targeting. The Instagram Insights tool can assist you in your efforts.

Explore your followers to target the right people

You can use your information about your audience demographics to learn more about your followers and their interests once you understand the demographics. Even though the data provided is valid, there is little information about a particular individual. Every day, Instagram users share more than 95 million photos. Understanding the types of images your target audience enjoys is an excellent means of figuring out the kind of content you need to post to get engagement within a short time from when you post them. You should first determine which of your posts have performed well. Once you have identified which followers are more active, consider whether they align with your target personas and research their interests.

Is there a particular kind of content that they share on their profiles?

Are they following any other pages?

Why are their photos captioned the way they are? 

The use of hashtags should also be taken into account. You can assist in attracting the type of followers you are seeking by searching and following hashtags relevant to your audience. The most engaging posts, according to studies, use between nine and twelve hashtags. Meanwhile, the top 100 brands use about 2-4 hashtags on average for each piece of content they post. Generally speaking, this suggests a sweet spot for your business – but finding it will require a lot of time and effort.

Take advantage of all Instagram’s functionalities. 

There is no need to explain why it is vital to interact and engage with your target audience. For instance, to get noticed (and follow), you can, for example, like someone’s post using a hashtag you are trying to target. Furthermore, to ensure your campaign has the most impact, you should use the language and hashtags your target audience is using and conduct hashtag research to determine how many hashtags you should use for the audience you are targeting and which hashtags will be most likely adequate. Using Instagram’s ‘Stories’ option is another strategy. In the U.S., businesses account for approximately 33 percent of all Instagram stories viewed. Asking specific questions using the poll and survey features would directly determine the kind of content your audience prefers.

Conclusion

When you spend more time understanding your followers, the clearer you will arrive at what to post on Instagram to gain maximum engagement.

The Best TikTok Advertising Strategies For Small Businesses

TikTok is the booming social media network leading new celebrities to fame. In the limelight of this fact, brands can use TikTok as an advertising platform to enhance their brand and get perfect TikTok influencer marketing ad campaigns. TikTok ads are showing outstanding outcomes. Suppose it’s sending the free product in the belief of a review or beginning a trending dance challenge or hashtags. It is a more remarkable space to introduce and involve your target audience demographics. 

Types of Ads on TikTok:

While using TikTok for online business marketing, there are various options to pick/. You can choose your TikTok brand’s advertising format, ideally. 

Pre-roll ads: TikTok video plays once users enter into the TikTok application.

In-feed ads: These videos appeared as users scrolled in their TikTok page feed.

Hashtag Challenges: TikTok’s promoted videos help to motivate user-generated content using customized hashtags.

Branded effects: Like Snapchat and Instagram filters, the TikTok content creators can use a customized filter to apply for the videos that feature the brand’s specific information. 

Below are examples of the ideal TikTok ads to gain more TikTok likes for your account. 

Ideal Types Of TikTok Ads:

  1. Chipotle:

Today, we’re working with the vital hashtags using several successful methods on TikTok ads, by many types. They have succeeded with David Dobrik and the hashtags of ChipotleLidFlip challenges and surpassed with an enabled over the #GuacDance, both sharing trending hashtags!

Taking on TikTok’s dance sensation, the latter featuring Loren Gray, and Brent Rivera gathered 532,388,592 views for at least 24,714 posts. Anyways, the ad campaigns got 250K user-generated content(UGC) video submission, and 430 million videos began during the sixth-day time. 

Moreover, Chipotle challenged their followers to dance for free guac to record sales by making TikTok views into long-time followers. 

Chipotle’s annual #Boorito Halloween provides decreased prices for audiences ordered in a spooky outfit with the same success rate. So, when you make engaging challenges with call-to-action you will gain more TikTik likes and receive a loyal audience on your TikTok profile. Also, you can buy TikTok likes instantly to your videos, which helps to receive more engagement and become popular on the platform faster. 

Where users published a video displaying their Halloween dressing transformations and added customized sound effects that Chipotle made for the ad campaigns. The ad campaigns enabled influencers Zach King, Jiffpom, and Brittany Broski. 

Moreover, the hashtags Boorito tags gave 3.6 billion views with the support of these viral influencers. Here, Broski’s advertising promotion succeeded at 160K likes on the TikTok ads. 

  1. Sony Pictures:

Sony Pictures collaborated with the strength of TikTok to advertise its new thriller Escape Room. The ad campaign focussed international followers with an event in Madrid inviting 38 influencers and content makers from over 20 different countries to shoot their experiences, trying to solve their puzzles that unlocked escape rooms depending on those shown in the movie. 

More than 75 parts of the content were shared with their TikTok fans. Thus, the TikTok content creators took part in a more extensive garbageman hunt to Madrid’s famous landmarks and added the Magic, comic actor Karol Konk and cosmetic specialist and body artisan Vicky Banham.

  1. Charlie’s Angels:

Another entertaining brand of identifying TikTok ads’ influencers to gain more likes is Charlie’s Angels, restarted with an ad campaign targeted around the movie soundtrack song Don’t Call Me Angel. It enabled over 15 TikTok influencers on the platform, where they posted videos of dancing, lip-syncing, and dancing for the hit song. Among these were Lauren Godwin, Zoe Laverne, and Rebecca Zamora, which gained over 4.2B views and 129.2K UGC (user-generated content) video posts using the movie’s feature songs. 

  1. Kool-Aid:

Kraft Heinz’s initially launched Kool-Aid, its famous TikTok ad campaigns with hashtag challenges and the possibility to acquire $10K. TikTok themed with the holiday trends, where TikTokers were motivated to post videos of themselves enjoying the holiday time with the hashtags #OhYearChristmas.

Moreover, these TikTok ads consist of three videos, featuring rapper Lil Jon and the Kool-Aid Man to its official accounts. The target market of these TikTok ads was the younger followers the platform provides to.