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The Best TikTok Advertising Strategies For Small Businesses

TikTok is the booming social media network leading new celebrities to fame. In the limelight of this fact, brands can use TikTok as an advertising platform to enhance their brand and get perfect TikTok influencer marketing ad campaigns. TikTok ads are showing outstanding outcomes. Suppose it’s sending the free product in the belief of a review or beginning a trending dance challenge or hashtags. It is a more remarkable space to introduce and involve your target audience demographics. 

Types of Ads on TikTok:

While using TikTok for online business marketing, there are various options to pick/. You can choose your TikTok brand’s advertising format, ideally. 

Pre-roll ads: TikTok video plays once users enter into the TikTok application.

In-feed ads: These videos appeared as users scrolled in their TikTok page feed.

Hashtag Challenges: TikTok’s promoted videos help to motivate user-generated content using customized hashtags.

Branded effects: Like Snapchat and Instagram filters, the TikTok content creators can use a customized filter to apply for the videos that feature the brand’s specific information. 

Below are examples of the ideal TikTok ads to gain more TikTok likes for your account. 

Ideal Types Of TikTok Ads:

  1. Chipotle:

Today, we’re working with the vital hashtags using several successful methods on TikTok ads, by many types. They have succeeded with David Dobrik and the hashtags of ChipotleLidFlip challenges and surpassed with an enabled over the #GuacDance, both sharing trending hashtags!

Taking on TikTok’s dance sensation, the latter featuring Loren Gray, and Brent Rivera gathered 532,388,592 views for at least 24,714 posts. Anyways, the ad campaigns got 250K user-generated content(UGC) video submission, and 430 million videos began during the sixth-day time. 

Moreover, Chipotle challenged their followers to dance for free guac to record sales by making TikTok views into long-time followers. 

Chipotle’s annual #Boorito Halloween provides decreased prices for audiences ordered in a spooky outfit with the same success rate. So, when you make engaging challenges with call-to-action you will gain more TikTik likes and receive a loyal audience on your TikTok profile. Also, you can buy TikTok likes instantly to your videos, which helps to receive more engagement and become popular on the platform faster. 

Where users published a video displaying their Halloween dressing transformations and added customized sound effects that Chipotle made for the ad campaigns. The ad campaigns enabled influencers Zach King, Jiffpom, and Brittany Broski. 

Moreover, the hashtags Boorito tags gave 3.6 billion views with the support of these viral influencers. Here, Broski’s advertising promotion succeeded at 160K likes on the TikTok ads. 

  1. Sony Pictures:

Sony Pictures collaborated with the strength of TikTok to advertise its new thriller Escape Room. The ad campaign focussed international followers with an event in Madrid inviting 38 influencers and content makers from over 20 different countries to shoot their experiences, trying to solve their puzzles that unlocked escape rooms depending on those shown in the movie. 

More than 75 parts of the content were shared with their TikTok fans. Thus, the TikTok content creators took part in a more extensive garbageman hunt to Madrid’s famous landmarks and added the Magic, comic actor Karol Konk and cosmetic specialist and body artisan Vicky Banham.

  1. Charlie’s Angels:

Another entertaining brand of identifying TikTok ads’ influencers to gain more likes is Charlie’s Angels, restarted with an ad campaign targeted around the movie soundtrack song Don’t Call Me Angel. It enabled over 15 TikTok influencers on the platform, where they posted videos of dancing, lip-syncing, and dancing for the hit song. Among these were Lauren Godwin, Zoe Laverne, and Rebecca Zamora, which gained over 4.2B views and 129.2K UGC (user-generated content) video posts using the movie’s feature songs. 

  1. Kool-Aid:

Kraft Heinz’s initially launched Kool-Aid, its famous TikTok ad campaigns with hashtag challenges and the possibility to acquire $10K. TikTok themed with the holiday trends, where TikTokers were motivated to post videos of themselves enjoying the holiday time with the hashtags #OhYearChristmas.

Moreover, these TikTok ads consist of three videos, featuring rapper Lil Jon and the Kool-Aid Man to its official accounts. The target market of these TikTok ads was the younger followers the platform provides to.

5 Creative Ideas To Use IGTV For Developing Your Brand

IGTV stands for Instagram TV, and the application allows you to share long videos (10 minutes), which is considerably higher than the 15-second limit located on Instagram Stories. IGTV was launched in 2018, and it was a standalone app. If you’re a verified user, you will be able to share videos for up to an hour-long.

Unlike YouTube, IGTV videos allow a vertical format alone, which means you will create particular videos for your IGTV channel or reformat your previous horizontal content. 

In this blog, we will see five creative ideas to implement on IGTV for enhancing your business. 

Let’s start!

1. Create a Behind the scenes

Everyone wants to see “how to made the sausage?” but the reality is no one knows. As the same everyone loves chocolate, but very rare to how to make the chocolates. Hence, post the behind-the-scenes videos about how to make, how to prepare, and more. Take your audience on tour regarding what you do, and get them to feel as if people are correct there along with you. For instance, if you have a production company or you’re working on, you can review their work and provide suggestions to magnify videos for optimal tasteful appeal.

Everything is okay! How you get the audience to your account? Increasing your views count helps to gain more views, or else you can use the excellent service to buy Instagram TV views for your behind-the-scenes videos. You will get more views for your account. 

2. Convert Your FAQs Into IGTV Video

FAQ (Frequently Asked Questions) are the most important ones to expand your brand growth. Especially, receiving more questions from your audience is very special. 

Then what you do now? You should reply to all the questions but not the written statement, only in video format. Create a video and upload it based on your IGTV category. If anyone asking a question, you can answer them make a short play. 

Make sure that you don’t ignore to really give a helpful message as you build something creative and memorable.

3. Do Webinar

You haven’t enough time to teach your consumers in 10 minutes? Create a webinar video with an IGTV segment designed for educational or informative purposes will help connect your credibility. You can also utilize the information, along with the footage from your video series, to create a resource library.

By doing webinar videos, you can get more audience to your videos. If you get more audience, you will get more views. Finally, your video engagement will be increased. 

4. Create a Video Series

Making a video series is an efficient way to boost traffic and improve interest in your channel. If you want to create a blog with fresh content, you will need your IGTV video channel to stay cool and happy to keep watchers coming back. 

Before creating content, you should know your audience’s interest in learning. Also, what type of data can keep them growing back week after week? Delivering a huge volume of information in one long video, then IGTV is the excellent format for offering bite-sized parts of information. After creating content, you should share them on all social media. 

5. Make Instagram Reels 

Creating excellent content via short videos is an interesting way to send your brand’s message. Before making content, you have to use effective lights, a quality camera, and attractive background. If your content has high quality, it will reach more viewers. Or else, you’re struggling with zero views, you can definitely buy Instagram reels views for your reels. The high number of views helps to display your videos when the user opens the reel on Instagram. 

What is the Best Time To Post Your Content on TikTok?

Every video creator, influencer, and brand owner is worried about zero engagement of their profiles. The most common question raised is how to improve my engagement rate. From my point of view, you should post your content at the right timings. 

TikTok creators and followers were located in different zones. Hence, it’s essential to find the best time to upload your content on TikTok. 

In this article, you will get an idea about the best timings. I hope you will read the article thoroughly and implant it in your next posts. 

Let’s start! 

Before posting the content, you should analyze which time to post. You must build an uploading schedule to fit your unique audience.

Concentrating on your post timings will help increase the publication of your content. You can also get a high-level engagement for your posts and get more followers for your profile. 

What stats say about the Best Timings To Post on TikTok?

According to the influencer marketing hub, the best global time to post your content on TikTok. In this study, many TikTokers analyzed 100000 TikTok posts to find the best time for every week. 

Here is the best timing to post on TikTok in Eastern Standard Time (EST):

  • Monday: 6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, *9 AM
  • Wednesday: 7 to 8 AM, 11 AM
  • Thursday: 9 AM, *12 AM, 7 AM 
  • Friday: 5 AM, 1 to 3 PM
  • Saturday: 11 AM, 7 to 8 PM
  • Sunday: 7 to 8 AM, and 4 PM

Note: The above-mentioned (*)times are most active on the TikTok platform. Hereby, you will gain more engagement for your profile. Engagement is a total measurement of likes, views, shares, followers for your profile. 

If you want to increase your views count for your TikTok profile, you will get more TikTok views for your videos. If you want to get more likes, use the TikTok likes service for your TikTok videos. 

Pro Tip: Reminder that your post’s time will vary based on the time zone when your viewer is located. The above-mentioned times are EST(Eastern Standard Time). If you want to know the other zone timings, use the time zone converter.

How to find the best time to post on TikTok?

Every TikToker will have somewhat different the best TikTok to post. 


Your viewers’ gender, location, age, and interests play a part in influencing when you should post.

Here is the analyzed metric of how you can do this:

1) Build a Pro Account:

To get access to TikTok Analytics, you should create a Pro Account. It is a free version to promote from TikTok’s normal account to the Pro Account.

Here are the steps for how to promote a normal account to a pro account:

  • Go to your profile page and tap on the three dots in the top right corner. Then, select manage (tap )account and hit on “Switch to Pro Account.”
  • Choose your account type. You can both be a business or a creator.
  • Select your gender. After completing the setup, your TikTok account will automatically reload to a Pro Account.

Check Analytics on Mobile:

  • Enter to your profile. 
  • Tap on the three dots at the upper right corner 
  • Click the Settings and Privacy tab. 
  • Below the account section, you will find your Analytics.

Check Analytics on Desktop:

A small pop-up will appear when you entered your TikTok profile. Tap on view analytics.

In this Analytics dashboard, you can see the three main categories:

  • Profile overview: It will help to track your video views, profile views, and followers count. 
  • Content Insights: In this tab, you can measure your video performance. You can keep track of your content and find which type of content gets the highest engagement. 
  • Follower Insights: It this page, you can measure your audience demographics and follower’s activities.